Promotional Plan

Service included in: all package deals.

Kwettr started as a business unit of a record company. Over 20 years of experience in the music industry is added to Kwettr as a core value. Our experience in promoting music is offered to artists and record labels.

Use our free promotional plan, learn the blueprint for successfully releasing an album, single or EP.

What to find in our Promotional Plan

Album and single promotions timeline

Our promotional plan covers all formats of releases: albums, compilations, singles, EP’s, each having their own approach for promotions.

Schedule of Communication

A schedule of communication is used to make sure all people involved in promotion know what has to be done. Making a schedule of followers numbers is useful for predicting reach: click-through rates x number of followers.

Pre-saves & Communication tools schedule

Once your release has been delivered to all portals, it’s time to create your custom made short URL. Our smart link builder lets you add all relevant DSP’s. Use it before the release date to communicate pre-order and pre-save links and promotional tools such as your Kwettr Social Payment System.

Priority pitching schedule

banner and playlist requests portals

The most important part of a promotional plan is making sure DSP’s are pitched. Requesting banners, playlists and featurings. Promotional pitches are included in Kwettr subscriptions Pro and Enterprise.

Press & PR information

blogs, influencers, press releases

Working towards release date involves getting media hyped about your release. Press, media, blogs, influencers: people who can get your record seen and heard to a bigger audience.

Download Promotional Plan for free

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Get inspired, read our user case

DJ and producer Myon delivered a stunning mix compilation, Tales from Another World. A stunning deep house compilation, both physical and digital product. Read in our blog how he used a Promotional Plan and package deal Pro and made it to No. 1 on Beatport, iTunes and Apple Music.

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