IBM Watson Reports

Service included in: package deal Enterprise.

The IBM Watson platform and database has data of over 800 million people. It can identify and understand any audience by combining over 175 attributes, using artificial intelligence.

Use Watson reports to save money on ads and find new target groups.

Use IBM Watson Reports

To improve social media ads campaigns

Watson reports determine targeting options for Facebook and Instagram

For channel activation

Find out where your target group spends time on- and offline

Psychological profiles

Customer groups segmented by needs, goals and values

Download a free example report here

Get inspired, read our user case

All Hail the Silence

All Hail the Silence is a collaboration of two dance artists, BT and Christian Burns. They used a Kwettr IBM Watson Report to determine their best go to market strategy for the newly formed band on social media.

Kwettr customers: All Hail the Silence

User segments

The first step was to determine user segments, based on psychological profiles. A Watson analysis was made of the social media accounts closely related to the AHTS brand. An understanding of the needs and values of the target group.

Channel activation

The second step was to find out where the new target group could best be reached. Watson made a channel activation report: an insight in the radio, TV and printed media the target group uses most frequent.

Ads targeting

The third step was to find the right targeting for Facebook, Twitter, Instagram and Google Ads. A target pack was made by Kwettr, to determine the right parameters, bids and copies for ads.

Result

Combined with a Direct Message Campaign and playlist pitches, the first album was launched successfully. A tour for AHTS followed afterwards.

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