Let your fans unlock a discount, stream or exclusive item when they solve a puzzle, answer a question or play a small game.
Unlock artwork or discount coupons of your upcoming album: flip tiles of the artwork using a tweet, like, snap, follow. Perform all actions and the artwork is revealed.
Multiple choice or open question competitions. Reward most loyal with fans unlocking exclusive content. Collect email address and build your list of most dedicated fans and brand advocates.
Use Gamification Tools as part of your promotional plan. Include social unlocks, for example, one unlock per day to communicate new pre-order or pre-saves and tease your target group. Drives return visits during the promotional campaign, daily social shares.