Direct Message Campaigns

Service included in: as a separate product, package deals Basic, Pro, Enterprise.

One of Kwettr’s most powerful communication tools is a direct message campaign. Sending personalized, direct messages to your followers adds a personal touch when spreading your marketing message. Communicate an upcoming album, tour or special event. Use a Direct Message Campaign to drive traffic to your Kwettr tools.

Available for Twitter and Instagram.

Features Direct Message Campaigns


Kwettr filters users based on activity, gender, location, language. Direct messages are only sent to selected user groups on Twitter and Instagram.


 A direct message adds a personal touch, conversion often exceeds 20%. Higher click-through rates than regular email campaigns

Facts & Figures

Over 3 million direct messages were sent in 2018 by Kwettr.

Conversion between 14% and 42%

Award Winning

Kwettr received the prestigious Accenture Innovation Public Award 2016. A DM campaign was used for the public voting campaign.

Get inspired, read our user case

Paul van Dyk

Paul van Dyk used a Twitter Direct Message Campaign to give his fans his Tomorrowland set. His followers received a personal direct message, containing a link to the set. Once unlocked or downloaded, the fan also received a link to the voting ballot for DJ Mag Top 100. Results: Paul van Dyk has 1.3 million followers, during the DM campaign the tweets reached over 55 million people. Over 100.000 interactions and 9 climbed places on the DJ Mag election.

Kwettr customers: Paul van Dyk

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