IBM Watson


The Watson platform and database has data of over 800 million people.
It can identify and understand any audience by combining over 175 different attributes.
These include their interest and location, what they talk about and how they define themselves.

✔ Data of 800 Million people
✔ Psychological profiles
✔ Audience insights
✔ Future behaviour of customers
✔ Output: data for targeting ads on social media

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