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Blog

Coronavirus: How to adapt music marketing for artists and record labels

The world is facing its biggest humanitarian challenge since WWII: COVID-19. Lockdowns, crises, overcrowded hospitals and economic malaise in almost every country in the world. For the music and entertainment industry a problem of this scale is devastating; health problems, cancelled shows and lack of (financial) aid from governments. This article describes ways and means...
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Spotify playlist marketing: how to get your music featured

Streaming services play an important role in the modern music industry. A crucial step to mainstream success is being able to reach the masses. Generating revenue is incremental to reaching large crowds. Spotify is a key player when it comes to music streaming services, followed by Apple Music. One of the most powerful marketing tools...
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How to use Instagram direct messaging for music marketing

One of the most popular social media for musicians nowadays is Instagram. And of course, the internet is filled with tips and tricks for Instagram stories, user-generated content or advise on times to post. But what most blogs don’t cover is the direct artist to fan relationship and more particular the direct ways of interacting...
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The importance of SEO and SEA for the music industry

SEO and SEA are two of the most underestimated parts of online marketing for musicians and record labels. Over the past decade, we’ve seen a shift towards advertising on social media instead of other ads giants like Google. Let’s take a closer look at how the music industry can contact a stunning 95% of all...
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How to use Digital Word of Mouth in Music Marketing

How to use Digital Word of Mouth in Music Marketing

Question: what do you value more? Seeing an ad on social media about a new restaurant, or having one of your friends recommend that same restaurant to you? That’s the power of word of mouth advertising. And we will show you how to modernize that for successful music promotions. FOMO! Digital word of mouth marketing...
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Examples Choons boards AVA Recordings & Grotesque

How to create the ultimate link building landing page for free

Looking for a high-quality music landing page? Look no further, our free link building tool Choons. Any artist can relate to this issue: needing to communicate a new release to fans. A new single, album, tour, anything worth communicating to fans. This is an area that, in the digital age, both have endless opportunities as...
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Blog: How trance legend Airwave celebrates 20 years of hard work

How trance legend Airwave celebrates 20 years of hard work

What is the best way to celebrate 20 years of hard work? Find out how>> Airwave, one of Belgium’s iconic underground dance music gurus celebrates 20 years and, to mark the occasion we have something really special lined up. A collection of his best tracks on several different formats and an exclusive mix of his...
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2019 Music Marketing Handbook: a guide for indie record labels

2019 Music Marketing Handbook: a guide for indie record labels

Indie label promotion guide Successful promotional campaigns drive traffic and sales for independent record labels. Whereas majors have big budgets, resources and time, a smaller record company faces challenges. We have analyzed our campaigns to give indie labels an easy guide to successful promotions of your products or services. Our guide will help you to...
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Blog: Spotify marketing guide how to win on Spotify

Spotify marketing guide: how to win on Spotify

Releasing music is one thing, but successfully releasing music and getting it featured on Spotify is a whole different challenge. Artists, bands, record labels should always focus on their music, that is why we focus on music sales. Here is a guide how to create successful music promotion on streaming services. Create a marketing plan...
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Blog: How to promote an album (Cosmic Gate 20 Years album)

How to promote an album

Have you got an album coming up and looking for a killer way to promote it? We’ve put together a guide with useful tips for making an album promotion a huge success. The magic number: 4 weeks  Make sure that your album has been delivered to all digital service providers (Spotify, iTunes etc) at least...
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