Blog: How to promote an album (Cosmic Gate 20 Years album)

How to promote an album

Have you got an album coming up and looking for a killer way to promote it? We’ve put together a guide with useful tips for making an album promotion a huge success.

The magic number: 4 weeks 

Make sure that your album has been delivered to all digital service providers (Spotify, iTunes etc) at least 4 weeks prior to the release date. DSP’s (digital service providers) need at least 4 weeks lead time when it comes to scheduling content, featurings, promotions or passing an album through an editorial team. Wonder how to get your album pitched at DSP’s? Our package deals include pitches.

Data, data, data 

4 is the magic number, Data is the magic word. Collecting and interpreting data is more important than ever. Find out how to target ads, organic posts, tone of voice and even who your biggest influencers are with Watson reports. A Watson report shows you exactly who to target: it pinpoints a segment of people who are most likely to buy or stream your album. Available here.

Pre-save, pre-order

The best way to create a buzz before the release date is having pre saves and pre-orders available for your hardcore fans. Spotify pre-saves and iTunes pre-orders can be communicated to a large group of people by using the Kwettr app. Get featured on the Kwettr app and connect to thousands of music fans.


Another great way to get a fire going is sharing exclusive material. Snippets of new tracks, video’s of studio time, meet and greets, signed copies of albums, goodie bags. Use targeted direct message campaigns to reach out to your followers with personalized messages.

How about letting fans unlock the artwork of your album? Let them solve a small digital puzzle (with interactive sharing elements) and as a reward, they see your new album cover.

Socials: organic and ads 

Why use a press & PR agent if targeted social ads reach the same people for only a small portion of the money? And be sure to always check your Facebook Insights for valuable data on organic posts. Here are a few tips.

Free giveaways

Besides exclusives, there is bound to be some content that can be given away for free. Reward your most loyal customers when they share your message on social media. A free Social Payment System is a perfect fit for that. Get yours here.

Video content

Got smashing video content of your album tracks, gigs or studio time? Upload it into our Kwettr app and all your fans (and the Kwettr community) can access it with just a tweet, like or share. The app even lets your fans create their own video content, using filters of your artwork. Get featured here.