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Myon's Tales from Another World No.1 on Beatport

Case Study Myon: How Tales from Another World made it to No.1 on Beatport, iTunes and Apple Music

✅ 33% increased reach on social media
✅ over Eur. 4000 revenue
✅ dozens of featurings and chart positions

DJ and producer Myon delivered a stunning mix compilation, Tales from Another World. A stunning deep house compilation, both physical and digital product.

 

 

 

 

 

 

To promote his product Myon used a Kwettr package deal, Pro, order here. It includes Kwettr Marketing, communication and data tools. A Kwettr Pro package is used to expand reach on social media, used digital word-of-mouth advertising and promotions to Beatport, Spotify and iTunes.

So how does it work? We’ll unveil the secret
A Kwettr Pro package has 3 types of promotional tools: Kwettr Communication, Kwettr Marketing and Kwettr Data Analyses

Kwettr Communication

Direct message campaigns
On Myon’s Twitter and Instagram account, direct messages were sent to his most dedicated followers. The direct messages contained a call to actions: to pre-save on Spotify, share on social media, and unlock content in return for tweets, likes and shares. Order here.

✅ over 15.000 direct messages were sent in 3 weeks

 

 

 

 

 

 

Mail campaign
Kwettr has a large database with fans of dance music. People who use tweets, likes, shares to unlock exclusive content.

✅ over 20.000 emails were sent to dedicated Kwettr fans

Kwettr Marketing

Social Payment System
A custom made Kwettr Social Payment System. Unlock exclusive Tales from Another World content with a tweet, like, Spotify follow or share. Try it here.

✅ over 2000 people used the Social Payment System in 2 weeks, reach on social media increased by 33%


Kwettr App featuring
The Kwettr app was used to share exclusive pre-release content. 3 weeks prior to release, the Kwettr app featured one new track every day, fans could unlock a track per day with a tweet or like.

✅ over 1000 daily active users who unlocked Tales from Another World exclusive tracks


Spotify & Beatport promotions
3 weeks prior to release date, Kwettr pitched tracks of this album for featurings on Spotify playlists. The compilation was pitched for promotions at Apple Music and iTunes. Experience it for yourself here.

✅ Easy to use Kwettr promotional forms for sales portals

Kwettr Data Analytics

IBM Watson
IBM Watson campaigns were used to analyze all data from tweets, posts, shares online. All content related to Tales from Another World was analyzed to predict future sales patterns.

✅ A database of over 800 million people was used to predict future sales patterns

ROI
This case study shows a strong return on investments. A large reach on social media, chart positions, featurings and revenue.

Revenue
Costs of the campaign: Eur. 299

Revenue generated: >Eur. 4000
Reach on socials: Increased by 33% during 3 weeks campaign

Featurings & chartpositions:

✅ Apple Music Best of the Week USA
✅ iTunes USA featuring & no.2 on Dance chart
✅ No. 1 Beatport
✅ Dozens of blog featurings and editorials