By

Jordy Claus
Happy Hongbao! For those of us that don’t speak Chinese, it means Happy New Lunar Year. Hongbao is a Chinese tradition, a red envelope filled with money, given away during Lunar New Year. For centuries Chinese people gave out these red envelopes to their relatives or friends, as presents.
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“Buy my album….stream my new single…. visit my concert…” All too easy to use as posts on Twitter, Facebook, Instagram if you’re an artist. Tell people where you will be performing or when your new release hits the stores, is part of so-called transactional marketing activities. But what if you use social media to contact...
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