The rise of Latin music on Spotify in 2023
Each December, Spotify brings us Spotify Wrapped. For each of us, it is a representation of our musical taste, and for many of us, Wrapped is filled with Latin music content.
This may come as no surprise; not only is Latin America a huge continent, but the musical genres coming from that continent have started a rise in popularity a few years back. Ever since 2016, music from this part of the world has grown exponentially. In fact, since 2019, the market share of Latin music styles has grown by a staggering 216%.